The relationship between content production and SEO
If you own an online shop, you know that today the audience is highly interested in shopping online, but the question of how to introduce our shop to ...
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In the previous article, you got familiar with content production and its value in Google. In this article, we aim to introduce you to the term SEO and its relationship with content production.
SEO
SEO means Search Engine Optimization. SEO involves different tasks which make search engines find your website more easily and if it is useful and appropriate for the user to be on the first page of Google search and more users can benefit from it and as a result your website traffic will increase.
Types of SEO
1.White Hat SEO
Search engines like Google have their own rules, if a content is made SEO based on such rules, they will rank well and be displayed in the initial results. In this kind of SEO, producing SEO content is more significant than anything else, and negative methods should not be used to deceive search engines or users.
2.Black Hat SEO
Some website owners use methods to trick search engines into manipulating their algorithms to get to the first page of Google search results sooner, but be aware that if Google finds out about this, it will remove your website from your search pages permanently. Thus, we do not recommend this method to you.
The content you produce should be SEO, some of which are as follows:
Before producing content, you should identify the relevant keywords which are related to your business and most users search for those keywords in Google and use them in your content, but not so that the user reads the used keywords. If there is a bad feeling in the content, the relationship between SEO and content production will be highlighted in this section.
In general, the density of the keywords you use in the text should be such that it cannot be said that there is higher density at the beginning of the text but lower at the end of the text.
The content you produce should have a main title and several sub-titles. In other words, select a title related to the sentence for each paragraph you wrote so that the user can understand the subject by reading the title and if you do not follow this issue. If you produce content consecutively without title, the user will be bored and leave your page because of long content and you failed to say all your words about your desired product to the user. Therefore, having a subtitle can help keep the user from reading the text.
If you have more information about a topic or word on your website and you have used this word or topic in another text, you can link to that word so that the user can get more information in the next page. In general, he spends more time on your website and you will get more traffic.
The URL of your site pages is one of the things which search engines consider to rank your website. Your website address should be related to the topic of your website and at the same time short and legible, which is why we say that SEO and content production have a direct relationship with a specific title.
SEO-based content is highly valuable to Google and users enjoy reading the content. Enjoyable content gives the users the interest to spend more time on the website and read more content and share it with their friends on social media. As a result, producing content based on SEO will increase website traffic and obtain a high ranking in Google. This issue can lead to more sales and profits compared to other competitors in your business.
If you own an online shop, you know that today the audience is highly interested in shopping online, but the question of how to introduce our shop to them has made your mind busy. Our answer to this question is that you can add another content to your shop. The best thing is creating a section called blog and putting the content related to your website because the audience may spend more time on your website by reading scientific and academic articles and even can check your shop and purchase a product.
Page “Web Content Writing” will help you prepare the SEO content.