Six approaches to advance your blog posts for SEO
filling your content with so many keywords that it becomes hard to read. Not only will this bother your followers, but it will also get you penalized via
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Advance your blog posts for SEO
In case you have a blog, opportunities are you understand the significance of business blogging. However, do you know how to advance your blog posts to turn them more search engine friendly? In fact, many bloggers cannot use enormous marketing potential of their blogs. A recent study by blogger.com idnicated that although bout 60% of businesses have blogs, 65% of such blog owners could not even update during the last year! By providing relevant content and conducting basic blog post optimization, you can use many benefits blogging offers. Here are six simple search engine optimization (SEO) factors to get your blog noticed.
First of all do you know what is Article Writing Service ?
Do Keyword research
DO research. Keyword research is necessary for page optimization. Opportunities are you are regularly involving keywords without being realized as simple and providing precious content on a subject. Nevertheless, there are many different tools and techniques for finding related relevant keywords to your blog post which you may not have regarded. The Google Adwords Keyword Tool and semrush.com suggest great tools which let you find the keywords related to your subject to see what words and phrases they are targeting to cause traffic to their websites.
Use keywords in posts
Use keywords in your post. When you have targeted a couple of valuable, related keywords, it is significant to put them where they will have the most effect for humans and those search engine crawlers indexing your content. Attempt to involve them in the places below:
Title Headings and subheadings Introductory Sentence Concluding Paragraph Anchor text (the text you hyperlink to other relevant pages on your website) Title tags and meta descriptions
A word of caution:
Do not get involved in keyword stuffing, which means filling your content with so many keywords that it becomes hard to read. Not only will this bother your followers, it will also get you penalized via Google.Some placed keywords will do the trick.
Try to your photos
When you upload a photo to your blog,make sure to involve keywords in the file name and fill the different text field with a brief, keyword-rich description of the photo.
Reference others with links
While you cite another blogger or article in your blog post, include a link to the information you are referencing. Not only is it appropriate blogging etiquette, you may become lucky and get a link back. Quality links are a precious commodity for any site looking to rank more in search engine results pages.
Subscribe blog by readers
Give readers the chance to subscribe to your blog. Involve conspicuously put RSS or Feed Subscription Buttons and suggest viewers the capability to subscribe to your posts via email if possible. It lets your blog followers to have immediate notification of your latest posts with having to periodical check your website for new content.
Advantage of social media
Take advantage of social media to extend the reach of your blog posts. As a small business, you may be using Facebook, Twitter, or other social media websites to create links with potential and current customers. Why not advance your blog content on such websites for even more web exposure? Free programs such as Hootsuite make it simple to post links to your latest blog post on all of your social media websites with only a couple of clicks. You can even schedule your posts ahead of time!
Through following such simple SEO tips, you can encourage higher rating in SERPS, increased web traffic, and higher customer retention rates. Too much busy to keep with your blog optimization? We have made you covered. OpenVine’s search engine optimization experts can help you get more significant positioning on search engine results pages.
How To Research & Pick The Best Niche To Begin Content Marketing?
Facebook Twitter LinkedIn Email SMS If you are going to begin a business blog, YouTube channel, affiliate content website, podcast or any other kind of content marketing, one of the first things you should do is choosing a niche. Now, some of you may wonder what a niche means. So let us get that out of the way first. Table of Contents
About Niche: Content Mission Statement Knowledge/Skill Desire For Sharing Knowledge Market Demand Audience Specificity Segmentation through Psychographics Segmentation through Sub-Niches Segmentation By Geographics Segmentation By Demographics Competitive Differentiation Blue Ocean: Choose A Niche With No Competition Red Ocean: Develop 10X Better Content Putting It All Together checklist photo Get Your Free Starter Kit ($27 Value) Tired for scrolling? Get instant access to the following, 100% free: - A PDF version of this article for offline viewing, printing or sharing. - A one-page PDF checklist to place all these points into action. - Email notifications on new articles on the Smemark blog. GET THE KIT About Niche: A niche is just another word for the main subject around which all of your content will be created, and the major audience you will target. It is a specific group of people and their needs that you can differentiate in some way. Nevertheless, if the category which you select is actually extensive, it cannot be called a niche. For instance, all the ones interested in golf, all the fitness enthusiasts, or all the nerds do not form a niche. Niche Without Border For a category to be called a niche, it should be more specific. Here are some instances: Seniors into enhancing their golf swing. Accounting and tax calculation for freelancers. College students into learning how to cook. Specific skills for shy adolescents. Women who seek to build muscle. Pay attention how each of them target a more specific subject and audience. Choose any industry and it is filled with many specific niches which can be targeted to start your content marketing activities. Nevertheless, only choosing a niche or target audience is not sufficient. You should come in terms with some more things before producing and promoting content, that takes me to the next part. Content Mission Statement Many people make the mistake of realizing that they just should make decision on a niche to start content writing. However, what you really need is a full content mission statement. An appropriate mission statement includes three parts: Who will be your blog’s target market? What will your content be about? What will it help your audience obtain? Content Mission Statement For instance, here is my mission statement for this blog: Main target audience: Small business owners and marketing professionals. Material: deep, actionable guides, resources, reviews and case studies. Outcome for audience: online business growth. Does that not make more sense than only defining a niche? As you can observe, a niche is only one component of the mission statement. It is not the whole missing statement. Your success in creating an audience with content significantly depends on defining what these three parts for your business and content. Having a mission statement in your website will help a v viewer understand what your website is about so fast. When you decide on the right mission, you have a compass that guides towards the scope and direction for your content. Not sure how to do so? That is why I wrote such a guide. It can help you choose the appropriate audience, kind of material to cover, and the target outcome. Your target mission pops up at the intersection of these factors: Knowledge/Skill Before you begin, start by identifying the areas in which you have exceptional knowledge or skill. Think about the subjects you have been studying, observing or working around a lot throughout your life. niche skills Taking my own life as an example, I have more than average knowledge and skill in a number of areas. To name a few: Personal productivity and development Fantasy and science fiction books and movies Creative and technical writing Indian recipes and cooking Online businesses and digital marketing Web design and WordPress Human relations and organizational development Graphic design and brand identities, In any of these topics, I know way more than an average Joe would. And I have the competence to do things well. So when trying to identify an audience for inbound marketing, I have the option to pick from these areas. Whether you’re one person or a content team, provide a list of fields you have a lot of knowledge about. Nevertheless, you may end up in a situation where you are supposed to develop content for a brand operating in niches you realize nothing about. In this case, you will have to depend on somebody else in the company for collecting information. Indium Corporation is a good example, stated in Content Inc. It is a manufacturing company which makes soldering materials used for assembling electronics. Thus, Indium employees knew more on industrial soldering equipment. In 2005, the marketing team solved to share this expertise through blog posts for their market, and social media distribution, that is rare for a manufacturing company. Since then, Indium has created more leads at only 25% of their previous marketing investment. Passion For Sharing Knowledge Having many skills in a field is one thing, while passion is what keeps you on for months or years, against all odds without expecting any short-term return. Not everybody or every brand bears the patience to keep developing content always for their blog’s target audience, for a long time. This is exactly what should be successful. That is why the final payoff is so great. Without passion, you can find it so difficult to turn yourself into a content author. It would be an ordeal to wake up and get to work every day on developing another piece of content for your audience. Consistency content creation
If you are not enthusiastic on your blog niche and creating the best content you can to help your audience, it is not probably to have much of an effect. As you actually want to educate the world on your subject, you can succeed even if you are not a good writer, speaker or performer in front of the camera. Market Demand The 3rd most significant piece of choosing the good niche is if you have an audience interested in learning on it. In addition, are there people in your niche who have pain which you can solve with your content. If you have a business for which you desire to use content marketing, the subject you pick should be something related to your customers. Here is an exercise which can help. On a sheet of paper, write: 100 most common questions on your product or service. 100 questions people should ask but do not. Attempt to identify the themes in these questions. Not only you will get ideas on the major niche to concentrate on, but also at least 150 – 200 things to write on. If you do not have much clue on what type of information your current and potential customers want the most, ask them. From one to one customer interviews to market surveys, a number of strategies exist that you can apply for conducting research on your blog’s target audience. Market research strategies Furthermore, several tools exist which give you data on what type of content related to your industry are those searching for, sharing the most on social media, or buying books for. In order to analyze search engine keywords and volumes, you can take advantage of keyword research tools such as KWFinder, Ahrefs or KeywordTool.io. In order to analyze what kind of niches correspond to content that gets shared in maximum, you can apply BuzzSumo or Social Animal. In order to analyze which books and courses are selling the maximum, you can observe the bestselling books on Amazon, or course reviews on Udemy. Look for what people post on social media related to hashtags which are relevant to your business. Browse Reddit, Quora and forums relevant to your industry for analyzing what kind of questions people have. Marcus Sheridan’s business, River Pools & Spas, is an interesting case study related to writing content which people care. During late 2009, such a fiberglass pool installation company for customers in Virginia and Maryland, was dealing because of recession. Not only it was not receiving new customers, but those who had paid the deposits were looking to get them back. Keep in mind that this was a time while content marketing was relatively new, particularly for this kind of industry. However, Marcus witnessed that Google was exploding, and how people searched for products and services was evolving. If there were questions were asking his team, most of them should be using Google to get answers such questions. The search results for those questions at that time were not so great. Therefore, within the next two years, they chose a target market, thought of every question a potential or customer may answered it on their blog. They were selling more fiberglass pools compared to any other company in the entire North America region after two years without enhancing their marketing budget. Indeed, their marketing spend came down from $250,000 in 2009 to $40,000 in 2011, when annual sales increased from $4 million to $5 million. Nowadays, they are observed as the world’s leading authority on fiberglass pools. The story cannot end there. Due to this exposure, Marcus Sheridan, the CEO was being called upon by companies all over the world to install pools. Unfortunately, River Pools only serviced the companies in a very small area and could not take advantage of the additional demand. Thus, it made the decision to start manufacturing its own fiberglass pools. River Pools & Spas is now positioning as the leading installer of fiberglass pools, considering the business in a completely unexpected direction. Clearly, giving away your industry knowledge is a big trust builder, and a perfect approach to tell your story. When you develop an audience around your blog niche and content, the chances to sell additional products is almost endless. Audience Specificity I was speaking to one of my prospective clients who had issues with his blog. His company had been adding more content about every day. However, the traffic was not developing at a good rate, nor changing to subscribers and leads. Thus, I asked my first question: Who is your target niche for this content? “We write content for nine various kinds of audiences on our blog.” He stated. “That is the problem.” Your perfect blog target audience to begin with is not at the intersection of only knowledge, passion and market demand, but the level of concentration. If you have many kinds of customer segments, the first topic you choose to develop content usually should only concentrate on one segment. Your niche targeting should extremely focus. Define your audience specifically as much as you can. There are different variables you can use to narrow down your target market. content market segments Source: Oberlo For example, if I had to start a blog to teach digital marketing, there could be several kinds of audiences interested in the subject, and it was dependent on the segmentation criteria. Segmentation By Psychographics You can classify your audience based on their main identities and goals. Think of who they are and what is their main motivation. – The people who want to create a job/get a career in digital marketing - Those who want to make money online via home-based marketing – The entrepreneurs who decide to learn and do it on their own. - Business owners who desire to delegate digital marketing to a person/team. - Digital marketing companies/firms that desire to scale their business - Marketing professionals in organizations that want to develop their skill-set. - Affiliate marketers, making money through promoting others’ products. Segmentation through Sub-Niches Other than that, to brainstorm target markets for a blog, I can divide through regarding those interested in only a sub-niche of digital marketing, and get deeper to realize more specific niches. For instance: - Digital Marketing > Search Engine Marketing > SEO > Link Building. - Digital Marketing > Social Media > Facebook Marketing > Facebook Ads Segmentation through Geographics In addition, I can make an extensive content niche through targeting specific locations. For instance, all the small business owners in Melbourne. If you have a business and a site with some traction, you can observe your analytics software to find which locations most of the traffic and conversions come from. Then, develop content to target such audiences. Segmentation through Demographics Another way is to choose a target niche according to what industry, business or occupation the audience belongs to. In case of my digital marketing blog for example, I may decide to target only lawyers or accountants or restaurant owners who are into digital marketing. It makes no difference about the approach, it is critical to begin with a highly specific blog audience. When you are just beginning, there is no point in reducing your efforts by targeting all such audiences suddenly. Just one you have created an audience in one special niche should you think on expanding the scope or targeting relevant knowledge areas. Indeed, when you have created an audience in one niche, you will discover latent niche opportunities that you did not know existed. Through web analytics, you can see what kind of content is receiving the most traffic, engagement, comments, etc. It is useful information that will contribute you to make data-driven decisions on what subjects/audience or blog niches you desire to deal with. Bonus Tip: You may want to evaluate my guide on digging deeper to your target market and their content choices. Competitive Differentiation Your target content niche might satisfy all the above-mentioned criteria, from knowledge and passion to demand, while it might still miss the mark. That is because if it is something your competitors have already targeted, it will be more difficult for you to do the same. Unfortunately, most companies are developing content and telling stories which are no various from anything else. For instance, just type “begin a blog” into Google, and you will receive over 20 million results. There are numerous businesses speaking about the same things. There is no difference. They just never go through the process of realizing a content niche or special angle which they can own. It is like, “Hey I like fishing, and I am starting a fishing blog.” Actually! There are lots of other fishing blogs. Why would anyone read yours? What is the difference? What is special? What is amusing? Why would anybody stop reading the knitting blog which they have been reading for the past three years and read yours? And if you cannot express that, you should go back to the drawing board. Let us assume that you rounded up all your content and separated it from the web, as it was never present. Would anybody miss that? Would you leave a gap in the market? If the answer is no, then we have a problem. Your content must be such that it gets an indispensable part of your prospects’ lives. It occurs only when you deliver the most effective information your customers can ever ask for. Good enough cannot win the battle for customer attention. Your content should be perfect and unlike anything else. While it comes to achieving differentiation, you have one of these two choices: blue ocean strategy (identify areas with no competition) or red ocean strategy (beat the competition by being better). Content marketing differentiation strategy Source: BlueOceanStrategy Blue Ocean: Choose A Niche With No Competition
A great deal of content developed every day just like everything else. It has nothing for the reader or the producer. It does not matter the frequency of delivery or the channel you deliver the content through; if the content cannot say a different story, it will probably be ignored. We must find a problem which no one else is solving and use the area with content. Fill a content hole that is not being filled by somebody else. Discover weaknesses, gaps and unsatisfied requirements in competitors’ niche content strategy. Target a niche that is unique so that your competitors cannot develop any content like that. One of the best tools to find latent niches is Google Trends. It is a free tool suggested by Google that indicates the search results and models of keywords attitude or special to regions. For instance, if you type “oil heater” to Google Trends, you will observe that the searches peak every November every year, just when the winters get started. Google trends instance. Now let us go back to our model of starting up a fishing blog. If we search for fishing, we can realize that overall searches are steady every year. Fishing google trends This is not a good or bad sign as the demand is not evolving. It is not developing, but not on the decrease either. However, when you scroll down to relevant subjects and queries, this is where you will find secret niches which no one may be significantly catering to. Fishing niche markets. For instance, here we observe that there has been an 800% rise in searches for terms which are relevant to the niche subject - magnetic fishing. In addition, 1150% rise in searches for information on the subject - drone fishing. Thus, instead of only focusing on fishing generally the data is starting to find a fresh and special thing as magnetic. Red Ocean: Develop 10X Better Content Target the same niche by realizing weaknesses, gaps and unmet needs in competitors’ content. Fulfill such requirements by creating content for the same audience while 10X better compared to theirs, with various techniques and fresh angles that competitors have not covered. It is much easier to analyze and carry out research on what kind of content competitors are creating and who are their major audience segments. Most will have blogs that you can analyze what subjects they write about, how often, and the format of their blog posts. Here is how the initial analysis may look like: competitor content analysis. Here are some extra questions you may want to consider: - What subjects and themes do they concentrate on? - What requirements are they trying to satisfy? - Who they target? - How many comments do they receive on their posts? - How are they using this content to obtain sell products? Observe which of their articles have been the most famous for backlinks and social shares. The tools like BuzzSumo and Social Animal can help. Enter your competitor’s domain URL and then you can observe what kind of content gets the most engagement. Now that you have observed all the factors that go into picking the best target market for your blog or other content, go ahead and place them in action. When you have chosen a specific niche you would like to begin with, your job is to know your audience so well that you can predict their requirements and develop a content strategy for your business. You might also want to realize the best methods for coming up with subjects to create content in your niche. When Steve Jobs launched the iPhone, it was a good product that the audience did not know that they required something like this in the first place. You should have the same objective for your content. Choose a blog niche, an audience and get expert for these people. Did I miss anything? Did you try such tips? Do you have any questions or views? Share your thoughts here in the comments.