Seven Methods of Writing Blog Introductions Your Readers and Google Will Love
You can find seven easy methods of writing amazing blog introductions rapidly, hook readers from the opening line and support your SEO goals in the process
Topics for Methods of Writing Blog Introductions Your Readers and Google Will Love
Find out how to write blog introductions which engage readers, support your SEO, and help Google understand the subject of the page.
Do you want to know how to craft opening lines which involve readers and support your SEO efforts?
A blog introduction conducts somehow a bit of responsibility. Such lines of copy should intrigue the person that they will happily devote their attention to the rest of the page.
The blog intro should ensure the readers that thy can find what they are looking for on the page. In addition, it must help Google understand what the page is about.
All of it is somehow a challenge, isn’t it? Especially when you regard that you must obtain it all in only a few short paragraphs.
Here, you can find seven easy methods of writing amazing blog introductions rapidly, hook readers from the opening line, and support your SEO goals in the process.
Why You Must Begin a Blog Post with a Bang (and Why It is Good for Your SEO)
Your content lies beyond the introduction. It is the list of tips which they require or the in-depth explanation of whatever they are encountering.
Perhaps, it is the complete show of a person to complete a special task which they have searched Google for.
However, it is difficult to imagine that readers would come to the content for the introduction.
So, why are the first sentences you apply at the start of your blog post so important?
Why is there so much concern on blog introductions and why are they so much difficult to write?
Introduction is what makes the rest of your content work.
Let us Consider Blog Introductions from a Copywriting Perspective
Copywriters are aware of the power of opening lines. If it is an ad, product overview, webpage copy, or content marketing asset, they are aware that the first lines they write will provide or break the copy.
Here is the reason.
An Attractive Opening Invites Readers to Remain on the Page
A good introduction attracts everyone in and makes them to continue reading. In this way, it is equally true for all types of writing – from fiction or sales copy to marketing-driven content.
Introduction aims to intrigue a reader sufficiently so they he becomes enthusiastic to continue reading. It also needs to set the tone for the content to come and communicate that the page includes the information they have been looking for.
It Connects the Reader with You
Blog opening works significantly like the onset of a conversation. The opening paragraph can indicate your personality and helps you connect with the reader on the emotional level.
Most of the time, I open blog posts by mentioning the common woes with the problem I am writing about. For instance, I opened a post about A/B testing with the following words:
“Scary, yes?
You have promised to improve that new landing page’s conversions and currently everyone is watching your hands.
The idea looked very simple didn’t it? You only needed to copy A/B tests which worked for others and voila… more conversions were guaranteed.
But it failed to work, did it?
Being implemented one by one, other people’s split tests caused no result …”
A Perfect Blog Introduction Makes a Promise
It speaks about the advantages of reading the content and makes the reader excited to do it.
You can see this aspect of good introductions most of the time. Every time someone ends the introductions with a sentence such as “In this post, you can discover…”, they can make a promise and persuade a reader to remain on the page.
After that, there’s SEO…
Optimization has a slight significance when you are writing the ad copy. However, when it comes to content marketing, most of what we write should also rank properly in Google.
It means that we have to:
• Communicate the subject of the content obviously from the beginning.
• Make sure that Google can understand it and indexes the post appropriately.
A good blog opening helps with the above-mentioned issues. First, you can involve the target keyword or its disparity in the opening lines.
In this regard, you will communicate the subject to Google and ensure the search engine that the content is on the headline e.
Further, you can interlace the related keywords in the introduction to prepare extra context to discuss the page’s subject.
However, there is something else that you may not find about introductions and their impact on SEO.
A good introduction can convince everyone continue reading. That is a great advantage as it means that the person can see and enjoy the content you have written.
Such a thing can result in to some interesting business results:
• The person may sign up for your email list. Surely, the conversions to a newsletter are low. However, if you add a lead magnet to your post, the chances of getting new signup can exponentially increase.
• The person may check out your product. They may sign up for a demo or make a purchase. However, direct conversions from blog content are not specifically high. Many strategies can convert blog traffic into sales.
Even the easiest result of reading your copy – obtaining awareness on your brand – is an impressive result of reading the copy.
However, there is an SEO advantage of having users remain on a page – submitting strong user engagement signals.
In order to explain it, we should change our perspective slightly and look at the issue from Google’s point of view. The search engine’s goal is obvious: In order to provide searchers with the most related and useful information.
Google and other search engines desire to rank the most beneficial content first and apply the user involvement as a method of establishing the usefulness.
Having readers remain longer on a page can enhance your involvement criteria and affect the SEO positively.
That is something an impressive blog introduction can assist you with.
Here is how to write the blog introductions which obtain all the benefits.
Seven Methods of Beginning a Blog Post to Captivate Readers and Boost SEO
1.Begin with an Interesting Statistic
Perhaps you prefer to apply statistics somewhere in the copy which makes sense.
Stats are the persuasive information which can be applied to convince a reader and support any arguments a writer is making.
Nevertheless, stats can spike a reader’s interest and draw their attention. It is specifically true if a fact or stat you apply is shocking or provides an unexpected take on something the reader knows about.
Here is another example from a post that I wrote a few years ago:
“Frightening, isn’t it?
During the last year, 16% of marketers stated that they publish content every day and 26% confirmed performing it many times a week. Another 17% approved to fire up new stuff to the blog at least once every week.
This year, 76% of them confirmed that they plan to enhance their efforts!”
2. Ask the Reader a Direct Question on the Problem the Post is Evaluating
Asking a question is the easiest way of beginning a blog post, involve a reader, and make keywords in the introduction.
You can do this in different ways:
• Ask directly if a person deals with the problem you are attempting to help solve in the content: “Are you dealing with writing blog introductions?” Under special problems, it can fill a serious punch.
•Paint an image of the person’s current conditions: “Are you attempting to enhance your organic traffic with other departments which still undermine your efforts?”
•Ask users if they need the solution you present: “Do you aim to begin writing better introductions almost immediately?”
3. Tell Readers How You Have Solved the Problem
You may make this kind of blog introduction seem like a short tale.
For instance:
“In 2019, our agency almost failed due to [PROBLEM].
Nowadays, our income is X times more than ever, and it is all because of what we did right”
It is a quite simple opening. However, as it references the problem and what occurred after implementing the solution, it can spur a reader’s interest and convince them to study more.
Further, you can prepare all the information to Google by referencing both the problem and solution to know what the page is about.
4. Paint an Image in the Reader’s Mind
Your readers visit your content for a reason. They have a problem and consider you as someone who may help.
You may play on their requirements in the introduction. It is one of the methods to make the opening more related and engaging.
Raise a question on something your reader might want or require; for instance:
“What if I told you to rank your content properly, you do not have to have a reliance on luck or Google’s mood on the day?”
Or for example tell their story and provide the conditions from the reader’s perspective:
“I am sure that you know the feeling properly.
You grinded over the new piece of content. Press the keys hard so that your fingers almost began to bleed.
Eventually, you press publish, and…
… there is nothing.
The coming days brought a flow of traffic. However, the breakthrough you were hoping for did not occur.
5. Face Their Mistakes
This is a little variation of the blog introduction mentioned above.
Sometimes, you only have to tell the person about their mistakes or even that they have made a mistake. You must encourage them to face their mistakes.
I do not want to insult your reader.
However, a gentle encounter can draw a reader’s attention, persuade them that you know what you are talking about, and make them read the rest of the copy.
An added SEO reward is that you will probably reveal the page’s subject clearly by referencing their mistake.
6. Mention the Topic of the Post
This is not a strategy you aim to overuse. However, it can help if you are stuck with writing the blog introduction.
It is the easiest way of beginning a blog post where you easily tell a reader what the content is all about.
For instance:
“This post is on creating leads with live chat. Find the best methods of using live chat for lead generation and learn converting more website visitors into leads.”
As mentioned, it is not a blog opening you must be using all the time.
It is boring. It is not going to make your blog look interesting, especially to someone who is going to observe more than the article.
However, it is excellent if you are feeling stuck and require to write the opening quickly.
7. List All of the Questions a Reader May Have About the Problem
When readers start searching for advice, they have experienced the problem already. Therefore, they might have a lot of questions on it.
They may want to know more generic information or think of a special case which they need to study more, etc.
Listing to all of the questions in the opening not only makes the introduction more related, but also it will cover a whole range of related keywords.
Key Takeaways
A perfect blog opening can involve readers and persuade them to continue reading.
In addition, it will ensure them of the content’s relevance to their problem.
Ultimately, a perfect blog introduction can help your SEO efforts as follows:
• It can help Google understand the subject of the page and index it appropriately.
• By persuading readers to remain on the page longer, the blog introduction can boost user engagement and submit high-quality signals to Google.