Serendipity method in content marketing
This method is called serendipity in content marketing. The basis of this method is on creating a pleasant feeling in the audience at the best possible ...
Serendipity method in content marketing
In content marketing, you should create a lasting relationship with your audience. The audience should feel good about you and see your content again in the future and suggest it to your friends.
You are surely familiar with the usual methods of establishing trust and a positive feeling in producing content for your audience in the long term. In the following, we will introduce a highly effective method in provoking the audience's feelings and creating a lasting image in his mind.
This method is called serendipity in content marketing. The basis of this method is on creating a pleasant feeling in the audience at the best possible time. The right time can be defined as a pleasant event related to the audience's conditions. This method is highly popular among content marketers with less time and more effect.
Innovation and creativity are highly necessary in this method, but there are some principles for the use of this method. The principles of the serendipity method are introduced below.
Understand the needs of your audience
You should empathize with the content needs of your marketing content audience. By doing so, you will understand their feelings. By knowing their fears and their needs when they come to your website, as well as their problems, you can decide to produce the best content. Your audience will love the content which is according to their needs and will feel good about your brand.
Use each content in the right place
You can carefully determine the right place for any content on your website or other communication channels. Produce relevant content for different pages on your website, blog and social networks and select the right place for it based on the audience of those pages. You should always know what your target audience is to produce the right content. Who are your current customers? potential customers? Or those who look for information? Does your goal strengthen relationships with old and current customers or establish relationships with potential customers? After producing the right content for each group and assigning the appropriate place to it in the desired channel, the design tips of the pages should be observed in line with that place. For instance, put buttons to call to buy or review the product at the end of your blog posts related to the product. In the mobile version of your website, make your location available to users so that they can easily refer to you. Place upcoming events on the home page of your website for easy notification to users.
Serendipity method in content marketing engages the audience through creating a feeling of happiness during an event. If your content surprises the audience, makes them happy and conveys a message simultaneously, you have conducted the right thing. By using this method, you can turn potential customers into actual customers.
Serendipity content should be produced specifically and separately from the regular content of the content marketing program and follow the above-mentioned principles.
A friend of mine runs a local business. Today, he contacted me to ask my opinion on an advertising the opportunity which happened to him.
This opportunity is not important by itself.
The question we were asked was, "Do you think this advertisement is worth $ 450?"
John Crisco, my friend and client, stated: "This advertising image only displays many things which are wrong or inappropriate."
I am impressed with how many large and small businesses play this kind of role with their marketing dollars. Many companies do not have a clearly stated marketing strategy and I call it serendipity marketing.
Blind trust in luck and hope for the random growth of your business through $ 450 magic bean
As stupid as it sounds, Serendipity marketing is highly common and does not threaten its extinction. As s I want to be good to people who practice this word quietly, sometimes I just want to shake them hard and make money and take their lunch.
Look, we are all trapped in the success of our business in every way. We are all busy, distracted, stressed and admired. We get so caught up in being busy that we forget to stay effective. Despite the tendency to slip, we should be diligent and aware of such traps before we go deep.
What is the number one problem of jobs around the world today?
The number one problem is not finding good leader or great employees. This is not about more work or finding the peak of success. These are significant factors to be sure of, but today the number one problem in most businesses is customer. Peter Drucker did not mention that the purpose of business is to be a great leader and to do more work.
" Drucker said : “There is only one valid definition of a business goal: customer creation.
Kei and I had dinner last night with our friends David and Janet Long. They had a six-week drive through the Northwest. David is an energy-spinning dervish. He does not drink coffee since it slows him down. Nevertheless, Janet is nicely calm and deals with him well. If Kei and I had been in the same car for six weeks, one of us would have come back tied to the front of the car.
David owns a successful engraving company in North Carolina. His best customers are divided into three categories of retail, restaurant and real estate. His main products include employee identification plates. He perceives the purpose of business, explaining to us how he spends his first four hours every day developing his business and devoting the rest of his day to business. No wonder that David is successful! No wonder that he and Janet can travel six weeks away from the office.
Well, I make efforts to make a point. My friend wanted to know if this advertising opportunity was worth $ 450? The biggest problem that businesses face these days is attracting more customers. The goal of business is to create and attract customers. David Long can understand this.
- Where is this connection?
- You should know who your potential customer is.
- You should know why your customer wants your product?
- You should know where your customers get to know you, what they read, and where they get their information from.
- If my friend already knew the answers to these questions, would he know whether the advertising opportunity is worth it?
In addition to these answers, there is the small issue of action. You should make it your daily priority in order to communicate with your customer and your customer. Be like David. To be honest, I do not care how you do it, as long as there is a method that you think works appropriately for you.
If you do not have a well-thought and well-written marketing strategy and do not make it as your number one daily priority, you are probably a Serendipity marketer.
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