How to provide a content production framework?
Before entering the debate on content production, business flow, etc., you should know the different kinds of available content. Let's use seven common ...
How to provide a content production framework?
In the content marketing process, you should have a clear framework for producing your marketing content to avoid wasting time and proper planning. Providing a framework for producing content marketing has some principles and steps as discussed below.
Before entering the debate on content production, business flow, etc., you should know the different kinds of available content. Let's use seven common content templates that you can use for creating great content experiences.
Different types of content
Blog posts are undoubtedly the most widely used content templates in modern content experiences. Blog posts are highly used since they help our SEO site first of all. In addition, they are easy to share since they are normally between 500 and 2000 words.
Blog posts are a principle in content strategy since they help organizations be more famous, create intellectual leadership, and are a gateway to new generation.
An infographic is a visual display of data and information for the simple purpose of comprehension. Since human is a visual being, the information presented in the infographic can be easily understood and memorized and is known as an infographic. GIFographics visual content format is less used. GIFographics, as the name implies, is a moving infographic which can convey a lot of information in a limited place and time.
White papers are one of the most common ways to establish authority in B2B brands. Whitepapers is a report which covers a specific topic in depth and includes heavy research aimed at providing a solution to a specific problem. Normally, users have to submit their information (name, email ID, company name, job description, etc.) at the entrance door, which is the membership panel on the website, in order to access specific images or articles.
Similar to white books, e-books are another kind of attractive content but are easier to understand compared to white pictures. In addition, they tend to last longer compared to white papers. E-books have been proven to be an effective form of content for producing real users.
Organizations use e-books for creating content such as strategy guides, introductions, case studies, workbooks, in-depth guides, buyer guides, etc.
We live in the economy of attention, where the user's attention is a rare but valuable commodity. With the rapid popularity of video marketing, organizations make videos a central part of their content. Organizations are successfully targeted by their target market through creating a variety of descriptions, how they work, product demonstrations, whiteboards, reviews, customer descriptions, and so on.
A podcast is an audio (sometimes video) form of episodic content where organizations and individuals talk about a variety of topics which reach their target audience. Podcasts are extensively accepted since they are audio and do not require active participation from the audience at the end.
Webinar is an effective strategy for generating active users. In addition, webinars help brands build intellectual leadership by conducting live video sessions where experts speak about a specific topic. Although webinars need good planning, they have a great return on investment.
Steps to prepare a marketing content production framework
The first step in content production is to find the right ideas for content production. You can use different methods to obtain ideas. Job-related blogs, frequently asked customer quizzes, and expanding catchy job-related topics are some of the ways to find the appropriate ideas.
After determining your long-term goals and setting a time to reach them, break them down into smaller goals. Specify a time to reach each one of them. Consider unplanned items and possible changes in your schedule.
Content production team members should know what to do and when to deliver it. When the workflow is clear, things will go in parallel and the team members will be coordinated.
After the initial production of the content, it should be reviewed and made sure to follow the principles of SEO and solve other possible drawbacks. Do not consider any limitation for the number of times you can review. Register the changes made in each step. This lets team members fix their bugs over time and spend less time modifying marketing content.
After producing the content, you should publish and promote it. Publishing content is easy but promoting it is complex. You should use different strategies for promoting your content. Use different channels for each content depending on the specific group of your contacts and goals.
Identify the produced content with other pages of your website and use the right link building. Your tone on the content should vary depending on the channel and its audience.
After completing the above-mentioned steps, you should involve this step in your content production framework. By evaluating the content statistics, you can measure the audience interest, sales effect, and other parameters. This evaluation can help you progress in your content marketing plan every day and produce better content.
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