How is content marketing for small businesses?
Monitor the social networks and find the topics which users talk about. Then, highlight your presence in the topics of the day through producing news and..
Topics for "content marketing for small businesses"
Small businesses often face some difficulties implementing the appropriate content marketing strategy. Content marketing ideas for small businesses are obtained with difficulty. Here are some tips to help you obtain the appropriate marketing content for your small business.
Creating a content marketing calendar
Having a calendar in which a content production plan for the next month is determined is the first step to determine your marketing strategy. Using a content marketing calendar will determine the time required for planning, finding ideas, producing and publishing content.
Determining effective content
Evaluate the feedback of previous content through reviewing Google Analytics statistics before producing new and innovative content. Determine which kind of content is most relevant to your audience. Avoid spending time and energy on producing the content which is not interesting to your audience.
Monitoring social media hot topics
Monitor the social networks and find the topics which users talk about. Then, highlight your presence in the topics of the day through producing news and content related to those topics and sharing them with related hashtags and keywords.
Surveying the users
You can obtain useful information by setting a questionnaire and surveying the users on the topics related to your business and industry. Such information helps identify the interests and tastes of the audience and can be a good source for producing credible marketing content.
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Using the visual content
Visual content and images are highly attractive to people. Do not forget to building the infographics which simply provide useful information to the user. Using animated images along with textual content increases its attractiveness.
The internet is a big place, thus just having your blog is not sufficient to make it stand out. You should specify your goal to write posts and articles which offer new information, help your potential customers somehow, or entertain them - and do the best of all three.
If you have problems with writing topics, ask your current customers what they like to know.
For instance, if you are selling a product with complex instructions, write a step-by-step guide with images. If you are a clothing retailer, write about the current trends in the fashion industry and make suggestions for new items in your readers' wardrobe. If you have a family restaurant and an interesting background, explain it in detail. Designing topics can be difficult but every business abroad has something to offer its customers.
Infographics
Think about the last time you read a blog post or article with a lot of complicated information. It was probably difficult to understand everything while infographics make it easy to remember statistics. In addition, they are more colorful and comfortable compared to text.
If you have no design skills, do not worry - if you aim to do it with hundreds of adjustable infographic templates on the Internet, you can hire a designer to gather it up for you. Whatever the topic, remember to mention the resources in the infographic and assign a searchable title with related keywords.
Above all, remember to put your brand and website somewhere in the infographic. Internet marketing for small businesses needs branded content and infographics are an easy way for doing so.
Lists
People have always loved lists, whether it is David Letterman's Top Ten or the latest list on Buzzfeed. In fact, lists are from the most shared content on the Internet which create 25000 shares monthly. Create the lists which are relevant to your target audience, and they will help you publish your message.
The interesting thing about the Internet is the ability of presenting lists in a variety of formats including animated GIFs, slideshows, and text lists. Find the template which works for you or create lists in different formats. These titles should tie consumer needs to your business. For instance, if you sell tax software, the list of "10 reasons why tax software is better than CPA" will cause interest - although it may not be from CPA.
Interactive content
A technique to attract potential customers is asking them to do something. Content should always contain a call to action, but some content works since the content requires action. Create a set of interactive tools on your website so that people stay on the website longer and produce more returns for your business.
Many small businesses rely on a contact form on the home page. Such forms are useful but do not involve people for long term.
In contrast, a tax accountant on a financial website or project estimate producer at a contracting website encourages visitors to talk about what they want and need, what they need to do to obtain it, and how your business can help them achieve their goals.
Podcasts and videos
Content marketing is effective when new content appears on a regular basis. Nevertheless, it should be available whenever and wherever the user wants to access it. This is especially true about the popularity of cell phones, allowing users to engage with your business wherever they are. However, it requires the production of the content which is as portable as possible. Podcasts and videos easily fit the bill.
Loyal followers can subscribe to podcast and receive new files as soon as they have access to such audio files. In addition, you can make these files available on requested websites such as iTunes, which anyone can download. Videos can be sent in various sites such as social accounts and YouTube. Both channels are perfect for producing new guides, providing insights and staying in touch with your customers.
Launching a video blog
One of the easiest methods to get your audience involved in content marketing is making quality videos. Short videos can be easily recorded with a regular camera. You should spend some time editing the video before publishing it. Based on a survey by Animoto, video content helps 73% of users buy a product or service.
Reusing the previous content
Searching to find new topics in content marketing is highly time consuming. You can use your previous content in order to publish relevant topics in a new package and in a different format such as an e-book or a separate post. It does not mean publishing duplicate content in the same format as before but you should avoid publishing exactly the same content.
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