How Can Blogging Contribute to SEO?
That is right. That is a simple answer. However, having a blog is not a ranking factor by itself. Blogging is suitable for SEO as it contributes to some...
Topics for Blogging Contribute to SEO
- Can Blogging Actually Contribute to SEO?
- Blogging creates freshness on your website
- Blogs can enhance users time
- Blogging can help you aim at SEO optimized long keywords
- A blog provides you with chances to internal linking
- A high-quality blog provides others websites with more reasons to link back to your website
- A blog can help you connect with your audience
Google is there for all your questions or needs. The famous search engine is the first stop of many people while attempting to search for everything they need.
In other words, no matter what kind of website you have, so you need the website to appear in the search engine if you want people to find it. That would be difficult.
Starting a blog is one of the best things to enhance your chance of high rank in the search engines. Here is the description so you can learn!
Can Blogging Actually Contribute to SEO?
That is right. That is a simple answer. However, having a blog is not a ranking factor by itself.
Blogging is suitable for SEO as it contributes to some significant ranking factors. While you have a blog which is often updated with posts of high quality with topics relevant to your audience, it can create a big difference to website function in the search engines.
Here are six major reasons.
1. Blogging creates freshness on your website
If you see a website which you think has not been updated in years, you might lose trust in the information you see immediately. The company of that website might have gone out of business or the website could have provided completely debunked or changed information since that last time it was update.
Google does not aim to provide its searchers with outdated information. The websites which are often updated signal that the website is vital and presents fresh information. In addition, it provides the search engine algorithms with more reason in order to index your website more frequently and keep it more updated over time.
Probably, you have no reason to update your website so often (and it would not be necessarily a good business step to do), thus a blog is a more efficient tool for delivering new information on your website regularly.
2. Blogs can enhance users time
The first priority of Google is providing practical searches on the information people look for. Thus, they will use Google again. If someone who clicks on the first link and find it useless, he immediately leaves and goes back to the search page – and it tells Google that the first result was not helpful. On the other hand, while a person clicks on a result and remains on the website for a while, he sends a signal to Google that this website is really helpful.
When Google has not said that the time people spend on your website, it is absolutely a ranking factor and they have made other opinions to make it clear that they pay attention to it.
Someone who visits your website from a blog post which appears in the search results is supposed to have more reason to stay for a while and read the whole thing compared to someone who sees a page with less information.
It can happen even with longer and more comprehensive posts. SEO researchers have realized that long blog posts tend to be more practical than shorter ones – the first-page result on Google is approximately 2000 words long.
3. Blogging can help you aim at SEO optimized long keywords
Many people start SEO and aim for the most relevant keywords in your business. For instance, if you sell camping gear, you need to appear on page one with the term “camping gear.”
That is a good goal unless you are the biggest camping gear brand in your country, so you are maybe going to have difficulty with landing a top spot for such a search. SEO is actually competitive. The best bet for most of the brands is looking for longer and more specific keywords people search relevant to the business and attempt to rank.
Such factors are called long keywords which are highly significant for any kind of SEO strategy – half of searches are for the terms which are four words or longer. However, they can be awkward to attempt to fit into your product pages. Nevertheless, they are the excellent kind of terms for targeting in a blog post. A store which sells camping gear can apply their blog posts to present some information on the terms such as “best camping gear for cold days” or “what will you need while going car camping?”
Such searches fail to attract much traffic as “camping gear”, while they come from those campers and, if you can make it on page one, you will receive more traffic from such topics than you would on page five or 10 for more popular terms.
4. A blog provides you with chances to internal linking
A great deal of SEO is about the links and internal links which are the easiest one since you can make them for yourself. The failure to involve internal links on your website which point users from one page on the website is one of the easiest SEO mistakes you can ever make.
When you may find some appropriate internal linking possibilities on the main pages of your website, you can begin publishing blog posts and the chances will actually bloom. While you can add more pages on different and related topics, you can enhance chances to normally link such pages to one another.
As you do so, you can apply the anchor text strategically in order to tell Google what the page you are linking to is about – improving its relationship to your target keywords in how the algorithm observes it.
5. A high-quality blog provides others websites with more reasons to link back to your website.
Such internal links are important, but the most difficult part of SEO is achieving external links. Other websites must link back to yours so that Google can see your website as accurate and reliable. It would not be impossible to obtain external links without a blog, but it is much more difficult.
When you write a blog, you can provide your website with precious information. Any time, another website aims at valuable information to their readers to show them useful information on a different website, there would be a far higher probability that your website will present such information that is worth linking to if you have some perfect blog posts.
Research can bear this issue. HubSpot has realized that the companies which have a blog on their website earn more inbound links at 97%. It only makes meaning so that more websites will link to that so helpful post you have written about how to find the most suitable Mother’s Day gift for a critical mother than to your homepage.
6. A blog can help you connect with your audience
This is not a direct linking factor such as the other links, but it considerably contributes to linking factors. While your audience reads a post they are interested in, they are more probably to share it, cause more traffic to it, come back to your website later to see more of your content, and might even sign up for your email. Every time you receive lots of traffic and repeated visitors, it shows Google that people love your website and it improves your authority in Google algorithm.
In addition, when it is somehow great from an SEO perspective, it can be more significant to the success of your website compared to the time you are in the ranking. The people of your target audience who visit your website, connect to it, and become regular followers are more precious than any #1 spot on Google (which is the major reason you want the spot in Google to start with).
A blog is a suitable way of making such relationships and begin a continued relationship with the people you want to contact.