Eight Google SEO Factors for the First Page Results
Rather, search for the opportunities in which specific pages add to or improve the information on the page a user visits. Not only your users benefit ...
Topics for Google SEO Factors for the First Page Results
The competition for a spot on the first page of Google can be severe, while it is achievable with the appropriate SEO work. Here is the description.
SEO has changed in many ways — while one thing which has not changed is the basic value of indicating the first page of Google Search results.
Surely, the days of 10 simple blue links and some ads are finished. It is true that ranking on the first page for keywords which is important to you is the table stakes of traffic acquisition even with all the new SERP features, rich results, and personalization of results.
Based on a study conducted in 2020, the click-through rate for a position of 10 result (usually the bottom of page one) is 3.11%. Although it is low, it is higher than typical ad clicks rates.
When the study failed to measure below the tenth result, it cannot be unreasonable to reckon that after the first page clicks fall rapidly to near-zero. When was the last time you visited beyond the first page for a single search?
Depending on the search, the competition for a spot on the first page of Google can be strict. However, it is achievable with the appropriate work and SEO effort.
Let us look at some of the best and proved methods for helping your pages to achieve it.
1.Enhancing the Internal Linking
I consider internal linking first as it is one of the most convenient strategies to implement that may have significant positive effects on your ranking.
The internal linking structure of your website is one of the main methods Google evaluates what your website is about.
The better Google realizes that the more things they may rank you for.
Furthermore, applied linking between your pages can help you build better authority for your key topics, enhancing the opportunity that Google will want to rate you higher for such topics.
Strategic internal linking means linking pages where it makes the most meaning for your visitors.
It is not only linking any page to other pages.
Rather, search for the opportunities in which specific pages add to or improve the information on the page a user visits.
Not only your users benefit from access to more related information, but also search engines appreciate it.
This type of strategic interlinking indicates Google that you have full coverage of the subject, providing them with more confidence that users they send to your website will come out satisfied.
Here, we mention further internal linking tips from Search Engine Journal.
2. Find Your Threshold Pages
Threshold pages are the ones which currently rank only below the first page.
They probably cause little to no traffic but can move up to the “money” positions of page one.
They must be high on your priority list since getting these pages to the first page is normally easier compared to ranking the new content.
Begin by applying your rank tracking tool of selection to segment your pages with keywords rating in positions 11-20.
Then, sort out through search volume to bring the maximum potential return pages to the top.
Apply the other factors mentioned in this article to such pages and get them to the first page!
3. Search for Competitive Content
If you have significant pages which are not making it to the first page, here is a simple truth you should accept: the others have something which you do not have.
When we do not know the whole reasoning Google uses to decide why such pages are ranked above your pages, a lot of things may appear upon cross-evaluation.
It means that you should spend time on looking at the landing pages for all the results rating above yours and compare them with your page. Here are some questions for asking about each competitive page:
- Does the content considerably have a better quality (more complete, exudes authority with no speaking over the intended audience, involves more related information and sources)?
- Is it better written?
- Does it include the keywords/topics which your page does not?
- Does it have better internal link to other pages on their websites? Do other related pages link to it?
- Is the external link profile bigger and/or with higher quality?
- Does it include “extras” which may be helpful to visitors (e.g. images, charts, videos, tables, etc.)
When you do not aim to copy the pages outranking you, you cannot provide good clues on how to enhance your page to get in their league.
4. Move Significant Pages Higher in Site Navigation
This method cannot be applied for every page on your website, but it can do significantly for your most significant pages.
A method that Google evaluates the relative significance of a page is its distance from the home page through your internal navigation.
Your homepage usually gets the most external links and the maximum page authority on your website.
That link equity flows to other pages linked from the home page, with such linked directly which get the lion’s share.
Moving your most important pages closer to the home page will enhance their authority and their ability to rate higher.
5. Turn Your Website into Mobile-Friendly
This tip should be clear, but if you have not yet made your website mobile-friendly, it is time to do it.
We have past the point where many of the searches start on mobile devices.
Mobile-friendliness feature is part of the Page Experience update and stands to cause that Google will prefer mobile-ready content for the people searching on mobile devices.
Anything you can do to turn your website into more user-friendly will significantly match up with objectives Google has set for its search ranking algorithms.
6. Create More Links
Google has provided us a lot more to regard such days in terms of rankability (content quality and relevance, semantic and entity relationships, etc.) while good old-fashioned backlinks stay significantly related to the ranking ability of pages.
Earning links means developing content which perfect and authoritative so that other websites will aim to link to it as a reference when building links includes seeking opportunities for related links from trustworthy websites.
In order to learn more about earning and creating more links to your pages, visit this excellent link building checklist on Search Engine Journal.
7. Follow Featured Snippets
Moving to the ranking position ladder is a difficult work. Sometimes you can jump to the head of the class.
Featured Snippets are considered as a feature of Google Search in which one of the top results is enhanced to a rich snippet box at the top of the search results page.
When the rich snippet excerpt might go a long way towards meeting the searcher’s query, the experience of a great number of SEOs indicate that Featured Snippets drive numerous traffic frequently as users aim to know more than is indicated in the snippet.
There is no guaranteed approach to get indicated in a Featured Snippet, while here are some things you can do in order to enhance your opportunities:
- Look at the variations of your keyword in Google search to consider if a Featured Snippet is indicated to identify the chances. Some of the SEO tools will automatically recognize such chances for you. Featured Snippets are most frequently indicated for the keywords with informational intent or where the query is regarded.
- Where a Featured Snippet is indicated, see the structure of the featured content. Is it indicated as a table, paragraph text, bullet list, video, or other kinds? When it might not be required to copy the format, it may give you a clue as to the kind of content Google prefers for this search.
- Look at your top-rated page for the search. See how you can enhance it to make it more interesting for Google to put in a Featured Snippet.
In addition, remember that for Featured Snippets, Google requires the content which answers the intent of the search clearly, concisely, and accurately.
8. Refreshing the Past Performers
Most of the successful content has a lifecycle which looks as follows:
- After publishing the content, it starts to grow in ranking and traffic.
- The traffic it drives will begin to decay over time.
Why does it happen? Some probable causes are:
- Others have published newer, better, or higher authority content.
- Over time, the intent of the search has changed.
Whatever reason has caused your content to come in its potential, there are many approaches to revive it in the SERPs.
Splice the Keyword-Rich Content
Splicing is a technique for the time your content is still performing appropriately. It can assist the piece continue to thrive instead of sinking into decline.
The splice technique includes identifying pages on your website which are rating for a higher-than-average number of keywords.
It may sound like a good thing, while it really shows missed opportunities, as some of the keywords are not inevitably ranking as highly as they can.
In order to splice, you can identify the lesser-performing keywords for the exciting page which have potential. These might be the searches in which the page ranks on the second page of results, or where it ranks low while there is high demand.
When you have recognized such opportunities, develop new content pages focused on the special intent of such keywords, and then interlink such pages with your original, currently ranking page.
It gives Google better landing page goals for a topic group in which you are approved to be authoritative and trustworthy.
Develop and Enrich
If your content is in the decay step of its lifecycle, you might need to regard killing it, particularly if it is too outdated or not related to recover.
Nevertheless, you may want to revive it through enhancing the page to turn it into more competitive in the existing SERP environment.
For this purpose, search the main keywords for which you want the page to rate and spend time on evaluating the content of all the pages rating above yours.
Ask yourself what they involve that your page does not. Are there keywords, subjects, features (e.g. images, videos, etc.), links, or other factors which you can add to your page?
Here, the idea is not copying what these competitor pages do, but to gain an idea of what Google may see which makes them more precious compared to your existing page.