Characteristics that members of the content marketing team should have
There are a variety of professional models and frameworks that can help you take advantage of them, but there is no one framework that works for all ...
Characteristics that members of the content marketing team should have
In general, a content marketing team should have three characteristics. The members of this team are very committed, work efficiently, and also have a mind of ownership over their work.
Here we want to quote a quote from Daniel Pink that says that all human beings can be happy in their work if they have three things.
- Freedom
- Dominance
- Target
A marketer who is constantly doing various superficial tasks will never have the chance to achieve the mastery and expertise he needs and to be recognized for having that expertise. Any marketing with these three elements can be much more committed and efficient. Also, a marketer must have a sense of ownership over the work, and all of these are crucial elements that can ultimately lead a team to success. Without these elements, no business can succeed.
Proposed framework for the content marketing team
There are a variety of professional models and frameworks that can help you take advantage of them, but there is no one framework that works for all different types of content marketing. So let's build our framework. In general, the content marketing framework consists of three dimensions.
- Skill
- Content Marketing Mindset
- Culture
Let's take a closer look at each of these areas.
Skills
It makes perfect sense that you should hire people who are skilled in their field. But the most vital skills that any member of the content marketing team should have include the following.
- Strategy
- planning
- Content production
- Editing
These skills are the basic skills for content marketing that can help a company and a brand grow in this field. In addition to what we have said, other skills that are important and vital in this area are skills such as:
- Social network management
- SEO
- Email management
And finally, in the advanced stages of the content marketing program, we need people in our team who have a variety of skills. These resources include the following.
- Digital library management
- Attract the audience
- Web Development
- Research and Development
- Data analysis
- Technology management
Do not hire anyone based on just one skill
A very important and vital point that you should know is that you should not hire someone based on just one skill. You should look for people who are skilled in a variety of complementary fields. As we all know, having digital skills is a prerequisite for many responsibilities and plans. Graphic designers today, for example, need to be thoroughly familiar with web or social media layouts. Those who produce content should also know about search engine optimization.
- Content Strategy Manager (known as Business, Structure Manager)
This is a very important role that is in the right position as a content marketing manager due to the complexity of the organization. In addition, this role can be divided against the sum of the various responsibilities that must be fulfilled on the site.
In one area, managers may need to develop a personality or explore a variety of UI and UX experiences. In addition, the individual may help develop or direct the business needs of content management technologies.
At the end of the day, this role and this person are responsible for the functional flow of content so that it can drive it as an asset in the business. Content strategists try to generate content structure and therefore review metadata classifications and strategies. Note that they thoroughly examine governance and workflow practices to ensure that content is streamlined and optimized. In addition, the role may be responsible for the content, inventory, and content strategy, and ultimately the scalability of these approaches.
- Project Traffic Manager and Content Planning (as Editor Manager)
Many of us recognize this role as one of the most important. This is a role that can serve as an example of the balance that content marketing plays with traditional marketing needs. Note that generally from a media perspective, this role is typically a management editor that can make a business successful by focusing on day-to-day operations. We find, however, that the planning manager is often responsible for preparing different types of instructions and managing the content production flow from both his media (creating active editorial) and business flow (creating responsive editorial). This person is generally the internal project manager and strives to completely improve the content processes. In addition, this person implements solutions to ensure the efficient performance of the team and tries to carry out accurate and detailed monitoring activities.
- Content Production Manager (known as Creative Manager, Template Specialist)
A production manager has a crucial role to play and may be divided into broader groups. This manager is responsible for managing the appearance. It could be a creative designer, a writer, and maybe even a dominant expert. This person leads a team of creative professionals such as artists, writers, designers, film experts, and photographers. This manager leads the full creativity of the content team.
- Audience Development Manager
Audience development has progressed greatly over the past five years. We published an article in detail about the target strategist a few months ago. In addition, we all know that given the greater importance of this role, he can be identified as having two distinct roles. As Joe argues, the audience manager should have subscription assets development products such as direct mailing lists, email listings, and social media. As he matures, he must grow his content and carry out various activities.
In addition, the audience development manager is responsible for the monetary and earned efforts to attract the audience. Note that recent products are generally a responsibility that audience development managers use to act as a link between content marketing and other measures to ensure internal activation of partnerships across different areas of marketing. To summarize, the audience development manager is often a content marketing team or an advertising professional who uses web content writing services to try to improve the business environment.