About Lead Magnet and Examples Which Can Be used
A lead magnet forces your website audience to exchange information like their email address for access. It can be a piece of content like a...
Topics for Lead Magnet and Examples Which Can Be used
Find out what makes an efficient lead magnet and learn how they attract and transform prospects to increase the online sales.
In this regard, you will learn what makes a great lead magnet, who does it right, and how to design your highly efficient lead magnets.
A resistant email list provides you with access to receptive audience on a flowing basis.
“Subscribe to our newsletter!” fails to work any longer as a list-building strategy.
Currently, consumers are wearier about enhancing the volume of email they receive.
Who wants an inbox which is full of spam or irrelevant offers? No, thanks.
About Lead Magnet
A lead magnet forces your website audience to exchange information like their email address for access. It can be a piece of content like a whitepaper, E-book, or newsletter.
It is the content which drives awareness and provides information which helps a potential customer involve and find interest in products or services.
In addition, a lead magnet may be a free product sample, trial subscription, demo, or other incentives related to product/service. However, nobody freely gives their email address. Lead magnets should suggest the reader value in exchange for their options to get messages from the brand in the future.
What Makes a Perfect Lead Magnet?
The highest-converting lead magnets have the following significant things:
They are Related
Even the best suggestion will be flat if it cannot repeat with your desired audience.
It is significant to remember that a high volume of low-quality leads can rebound big time and waste your time in follow-up.
Ensure your lead magnet serves a necessary goal with your precious target audience segment.
They Have Got Perceived Value
What are you suggesting which is worth giving you my email address for?
If it is something that I can find anywhere else in a quick Google search, I am not going to bother signing up for you.
The best lead magnets suggest expert insights, knowledge, a fast way to obtain something, or some creative solutions which solve a real problem for people.
How are you going to help me– will access your lead magnet save me time or money or make my life better somehow?
Receive my email! Receive my money!
They Serve Your Business Goals
A perfect lead magnet delivers the initial promise you made while asking the person to give you his email. You never aim to leave them hanging with a clickbait.
However, if you solve the whole scope of the problem which makes that lead a perfect candidate for your business… what would that point be?
Check these examples of lead magnet and brainstorm with your team around which format may best fit your marketing purposes and customers’ requirements.
Whitepaper
A whitepaper is an in-depth thought leadership piece which shares special data, standpoints, or advice.
It makes your reader understand a complicated matter and exactly the steps they should take to solve it. They are beneficial in B2B marketing, in which clients often have a longer sales cycle and require a lot more information to make a decision on purchase.
Let us take the example of testing and measuring systems manufacturer Dewetron. A prospective client of theirs may ask about the difference between the two standard testing systems used in electric vehicles?
Webinars provide your audience with a chance to dig into engaging video content and ask questions in a Q&A session.
In addition, if you suggest them on-demand after the initial live event, webinars can provide leads for months and even years.
Make each webinar focused on a particular problem or pain point. DocuSign does this job perfectly.
Like a whitepaper, E-books and other guides resolve a special problem. Like whitepapers, they range in length from a few pages to more than 100 pages.
Nevertheless, unlike whitepapers, E-books tend not to be full of data; they are easy to read and often conversational guides which help readers understand a topic completely.
E-books can be academic, fun, or highly visual.
Search Engine Journal’s E-book library is a perfect example of the power of such a lead magnet format.
Each one of them dives deeply into a focused topic, and help the reader master it truly. That is certainly worth the exchange of an email.
Editable templates are a perfect way for avoiding reinventing the wheel. Why do you not establish on the experiences of others and cut your learning and administrative curve during the process?
Todoist is a good example of formats as lead magnets.
The popular list-making app suggests many templates to help all types of tasks from grocery lists and satisfying agendas to book writing, onboarding, social media planning, etc.
In addition, all you should do is create an account using your email address to gain access to each one.
Who hates to attempt before you buy?
Sephora takes the traditional experience of sampling products and uses it online to have two product samples sent to your home.
However, such lead generator samples have to get there.
To process your free samples order, you either should provide your address and email as part of the guest experience.
That is where you are asked to sign up to get more communications.
Such a lead generator is more powerful since if you like the product, you are not only going to be more interested to future suggestions but likely to purchase instantly.
Automatic Evaluation
Can your team create a tool that automates the process for delivering a custom evaluation?
It is just what WordStream’s Google Ads Performance Grader performs.
Prospects link their Google Ads account to the grader and get a report on how their campaigns work against the industry benchmarks.
Who do you think that they are going to turn to for enhancing such scores? This type of lead generator is noticeably captivating as it indicates the prospect exactly what they should perform. This is only a short jump to them involving you to help get it conducted.
Real-World Evaluation
Obviously, it is not for everyone, as giving out free audits or other kinds of assessments can be resource and time-intensive.
Nevertheless, it works perfectly while you have a small niche audience with instant requirements.
It is particularly true where giving some kinds of insights like backlink analysis from Majestic or assessments can lead to more business.
Many companies – particularly software vendors – suggest custom audits for prospects who have a need but are not sure of its extent. If you can convert sufficient prospects so that the cost of conducting the service can be covered in new business, it may be worth considering.
Training Videos
Perhaps your prospects know about your brand but not completely sure about you.
In this case, providing them with access to train videos can be the key to convert them to loyal users.
It is a perfect lead generator in which you have complicated or countless features and aim to show off your product’s capabilities when receiving prospects.
Case studies can prepare compelling proof for your company’s abilities as part of the negotiation and sales process.
Nevertheless, there are many ways you can apply as lead generators.
One way is making the case study a downloadable PDF and “gating” it by asking fr\or registration to download.
Another way to apply a case study for lead generation is positioning it as news or blog content.
This piece is located as editorial content and available to all for reading on the website. In addition, helps it attract organic search traffic as well. As the best case studies, it recognizes with the reader immediately versus approaching them from a “Look what we have done!” standpoint.
Since you learn more about how to direct LNG acquisition as a first-time buyer, you are asked to link with their team and debate your unique conditions twice on the case study page.
Quizzes, Surveys and Polls
Interactive elements which empower you to learn more about your prospects and follow up with information for them are considered as a win-win.
Based on SurveyAnyplace, you can reduce your cost per lead up to 90% with lead generation quizzes.
The tools such as theirs empower you to provide personalized reports, change the completion message depending on the user’s input, and directly integrate with some CRMs so that you can follow up with leads easily.
The Best Lead Magnets Benefit the Business and Your Customers Similarly
As you can observe in the examples mentioned above, the purpose is not to force a prospect into handing over their email.
Our lead generator is the first stage of creating a relationship based on trust and respect.
Find out a suggestion and format which supports your business purposes and the requirements of your target customer.
It is a win!